Creator Outreach & Marketing Intern - IIM Live Project

About HOPE ROZA

HOPE ROZA is a premium women's footwear and accessories brand built on one idea: comfort should never be the reason a woman stops dressing up. We design heels, slides, sandals and bags meant to be worn, not just photographed, from the boardroom to a dinner reservation to a wedding on the other side of the world.

We sit in a category we call Smart Luxury, performance-grade comfort construction under a genuinely elevated design. Our signatures include AirVault construction (our patent-pending comfort system), the Champagne Flute heel, the Averyn Lock hardware, and a modular ornament system that lets a woman change one detail and change the entire mood of the shoe, in seconds.

HOPE ROZA is Singapore-built and sold at a genuine premium price point (roughly SGD 200 to 380), in the same commercial territory as brands like Charles & Keith, Tory Burch and Sam Edelman, but with a product story none of them are telling.

Why This Internship Is Different

Most student internships hand you a slide template and a "research this market" brief. This one doesn't. You will work on a live, revenue-facing product launch, with a real budget, real creators, and a real deadline, reporting directly to the Founder. What you build in these two months doesn't get archived after your project ends. It ships.

The Live Project: Lover's Lane Collection Launch

HOPE ROZA is launching the Lover's Lane Collection, a romantic, modern, occasion-ready line built around the same comfort-first philosophy that defines the brand. Internally, this is being run as one of our most ambitious launches to date, and it is the backbone of this Live Project. This role owns the creator layer: sourcing, pitching, negotiating with, and briefing the creators who will introduce Lover's Lane to the world.

What You'll Own

• Build the creator strategy for Lover's Lane from scratch, who we work with, why, at what tier, and in what sequence across the launch window.
• Source and shortlist creators across Instagram and TikTok whose audience, aesthetic and engagement genuinely match the HOPE ROZA customer, not just follower count.
• Write and send outreach that gets replies: personalised pitches, rate negotiation, briefing documents, and usage-rights terms.
• Translate the Lover's Lane brand world into a creator brief that protects product accuracy, exact ornament, hardware and silhouette details must never be altered.
• Track deliverables, content calendars and posting schedules end-to-end.
• Report on what's working, engagement, click-through, and which creator tiers and formats are actually driving sales.
• Present your strategy and results directly to the Founder and Designer as your Live Project deliverable.

Highlights

• Direct mentorship from the Founder & Designer, not a manager three levels removed.
• A real, named creator campaign you can put on your resume and LinkedIn with results attached.
• Signed completion certificate for your IIM Live Project Scheme requirement [to be confirmed].
• Letter of recommendation for standout performance, at the Founder's discretion.
• First look for a paid extension or future opportunity with the brand.
• Flexible, remote-friendly hours built around your academic schedule.

What We're Looking For

• An IIM student who can write, outreach only works if the message doesn't read like a template.
• Someone who understands the creator economy: rates, deliverables, usage rights, real value versus vanity metrics.
• Comfortable owning a strategy end-to-end, this is a mandate to build and run a function, not a task list.
• An eye for premium brand fit.
• Organised enough to run 15 to 30 concurrent creator relationships without dropping a deliverable.
• Genuine interest in fashion, beauty or premium consumer brands is a strong plus.