Social Media Content Strategy & Execution Intern - IIM Live Project

About HOPE ROZA

HOPE ROZA is a premium women's footwear and accessories brand built on one idea: comfort should never be the reason a woman stops dressing up. We design heels, slides, sandals and bags meant to be worn, not just photographed, from the boardroom to a dinner reservation to a wedding on the other side of the world.

We sit in a category we call Smart Luxury, performance-grade comfort construction under a genuinely elevated design. Our signatures include AirVault construction (our patent-pending comfort system), the Champagne Flute heel, the Averyn Lock hardware, and a modular ornament system that lets a woman change one detail and change the entire mood of the shoe, in seconds.

HOPE ROZA is Singapore-built and sold at a genuine premium price point (roughly SGD 200 to 380), in the same commercial territory as brands like Charles & Keith, Tory Burch and Sam Edelman, but with a product story none of them are telling.

Why This Internship Is Different

Most student internships hand you a slide template and a "research this market" brief. This one doesn't. You will work on a live, revenue-facing product launch, with a real budget and a real deadline, reporting directly to the Founder. What you build in these two months doesn't get archived after your project ends. It ships, on HOPE ROZA's real channels.

The Live Project: Lover's Lane Collection Launch

HOPE ROZA is launching the Lover's Lane Collection, a romantic, modern, occasion-ready line built around the same comfort-first philosophy that defines the brand. Internally, this is being run as one of our most ambitious launches to date. This role owns how it lives on HOPE ROZA's own channels, Meta, LinkedIn and TikTok, each with a genuinely different job to do.

What You'll Own

• Build a channel-specific content strategy for Meta, LinkedIn and TikTok, not the same content reposted three times.
• Plan and execute the Lover's Lane launch content calendar: product macro content, lifestyle and occasion storytelling, founder-led content, and social proof.
• Write captions, hooks and short-form scripts in the HOPE ROZA voice: premium, direct, specific, no generic filler.
• Use LinkedIn to build brand and founder credibility with wholesale buyers, press and premium retail.
• Own TikTok's hook-first, fast-cut content needs, including founder product explainers and ornament-change moments.
• Track platform performance, reach, saves, engagement, click-through, and adjust the plan weekly based on results.
• Keep every piece of content product-accurate: exact silhouette, hardware, ornament and monogram, protected across every format.
• Present a full content strategy and post-launch performance readout as your Live Project deliverable.

Highlights

• Direct mentorship from the Founder & Designer, not a manager three levels removed.
• A live, three-platform content portfolio with real performance data attached to your name.
• Signed completion certificate for your IIM Live Project Scheme requirement [to be confirmed].
• Letter of recommendation for standout performance, at the Founder's discretion.
• First look for a paid extension or future opportunity with the brand.
• Flexible, remote-friendly hours built around your academic schedule.

What We're Looking For

• An IIM student with a genuine marketing background, coursework, a prior internship, or hands-on brand/content experience.
• Someone who understands that Meta, LinkedIn and TikTok are different audiences with different jobs.
• Strong, specific writing, able to write a hook that isn't generic within the first line.
• Comfortable working from a brand voice and visual system rather than inventing tone from scratch.
• Data-literate enough to read platform analytics and translate them into a content decision.
• Bonus: prior experience with short-form video planning, Canva, or content scheduling tools.